Data Bridge Market Research analyses that the north america mango market in North America is expected to reach the value of USD 7,466.27 million by 2030, at a CAGR of 5.2% during the forecast period. The mango market report also covers all the parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research and analysed to get the final quantitative and qualitative data.
North America Mango Market Dynamics
This section deals with understanding the market drivers,
advantages, opportunities, restraints and challenges. All of this is discussed
in detail below:
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Drivers
- Growth
in the beverage industry
The major factor likely to support the growth of the North
America mango market is the increased product demand from the beverage industry
in the upcoming years. Various large-scale food and beverage producers have
introduced products based on mango into the market, such as Starbucks,
McDonald's and PepsiCo, among others. These brands largely use fruit extracts
and purees in their smoothies and drinks. These drinks are in great demand
among consumers, likely to leverage the mango market in the future positively.
The popularity of mango-based drinks can be attributed to
many factors such as 'the great Indian mango fetish' which is largely driving
it, the joy, passion and excitement of mango, celebrating or enjoying the first
set of mangoes for the season and availability of mango fruit for a limited
period or is seasonal, which makes it even more desirable among many others.
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- High
demand for mango puree owing to growing awareness regarding the use of
organic products
Mango puree, often called mango pulp, is a smooth and thick
product processed so that the insoluble fibrous parts of the ripe mangoes are
broken up. It retains all fruit juice and a huge portion of the fibrous matter
naturally, which is found naturally in raw fruit. Organic mango puree is in
higher demand by consumers due to growing awareness regarding the usage of
organic products. Mango puree is prepared from selected varieties of fresh
mango fruit. The preparation process includes cutting, de-stoning, refining and
packing.
In the case of aseptic products, the pulp is sterilized and
packed in aseptic bags. The refined pulp is packed in cans, hermetically sealed
and retorted. The frozen pulp is pasteurized and deep-frozen in plate freezers.
This process ensures that the natural flavor and aroma of the fruit are
retained in the final products. Various large-scale food producers have
introduced products based on mango puree into the market.
Opportunity
- Increase
in government initiatives to create awareness regarding healthy eating
habits
Mangoes offer plenty of health benefits as they contain
vitamin C, an immune-boosting antioxidant that helps fight cancer and other
diseases and complications. Mangoes help keep eyes and skin looking healthy as
they contain vitamin A and keep the digestive system in good health by
providing plenty of fiber. Moreover, mangoes contain potassium, which helps to
regulate blood pressure. After looking after these benefits, various
governments have taken many initiatives to create awareness among consumers for
healthy eating habits, which is expected to create a host of opportunities for
the North America mango market.
Post-COVID-19 Impact on North America Mango Market
COVID-19 has affected the market to some extent. Due to the
lockdown, the trade of mangoes worldwide was severely affected due to
quarantine measures, influencing the market. Due to the change in many mandates
and regulations, manufacturers can design and launch new products, which will
help the market's growth.
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