Global Automotive Infotainment Market Overview
The global
automotive
infotainment market is estimated to secure a CAGR of
5.91% during the forecast period.
Global Automotive Infotainment Market Highlights
Over
the past few years , the global market for automotive infotainment has
experienced potential growth, and it has been analyzed that the market will
grow at the same rate during the forecast period. During the forecast period,
the automotive infotainment market looks promising due to major driving factors
such as increased support for open source and standard application development
platforms, provision for smartphone integration with IVI systems and increased
demand for infotainment systems in vehicle mass production and the
incorporation of infotainment with other systems.
However,
the market also faces some challenges, such as various product lifecycles for
smartphones and embedded infotainment systems, driver disturbance, design
complexity, growing concerns about data protection, difficulties in prioritizing
content and others.
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Global Automotive Infotainment Segmentation
The
global automotive infotainment market has been analyzed based on operating
system and region.
On
the basis of the operating system, the market is divided into QNX, Microsoft, Linux,
and others. The QNX segment had the largest market share in 2018, and predicted
substantial growth over the forecast period. Linux is expected to take the lead
in this segment in the long term, as car manufacturers and their suppliers are
drawn by the advantages of the OS and its openness to open sources. While
Microsoft segment is projected to witness the highest growth over the forecast
period due to extensive use of the Microsoft platform by suppliers such as
Ford, Kia, Fiat, Nissan, Renesas, and Freescale.
Regional Analysis
In
terms of value, the North America market emerged as the leading region followed
by APAC and Europe. In terms of value, the US dominates the North America
automotive infotainment market in 2018 , and is expected to maintain its
dominance over the forecast period as well. As far as innovation in the car
industry is concerned, North America is a mature economy. Owing to the
increasing demand for passenger cars, the automotive industry expects a huge
investment from several giants. The whole automotive industry is undergoing a
revolution in North America and automotive infotainment plays a crucial role in
shaping the market. This market has seen a remarkable growth due to the major
driving factors such as a wide range of groundbreaking infotainment devices
that have turned into a revolution for the automotive sector.
Asia-Pacific
is without doubt one of the most promising regions worldwide for the automotive
market. Asia-Pacific has emerged as the fastest growing region on the global
automotive infotainment market, supported by the emerging economies and their
growing GDP. In addition , the growing population and per capita income also
created significant scope for the growth of both the automotive industry and
the infotainment market.
Europe
is expected to witness a healthy growth in the global automotive infotainment
market, which has also contributed significantly to the growth of the
automotive infotainment market in Europe due to the increasing demand for
premium or luxury vehicles. The thriving automotive industry in Europe is
translating directly Growing into the market for automotive infotainment. The
market for automotive infotainment benefits from core research and development
projects undertaken in this region by major automakers such as BMW, Volkswagen,
Ford and Renault. The automotive infotainment market is expected to see healthy
growth during the forecast period with manufacturers installing infotainment
systems in entry-level vehicles to gain greater market share.
Key Competitors
The
key players of the Global Automotive Infotainment market are Delphi
Automotive PLC (UK), Alpine Electronics, Inc. (Japan), Harman International
(US), Continental AG (Germany), Panasonic Corporation (Japan), Pioneer
Electronics (US), Garmin Ltd (Switzerland), DENSO CORPORATION (Japan), KENWOOD
Corporation (Japan), and ALLGo Embedded Systems Pvt Ltd (India).
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