The Saudi Arabia Body Care And Personal Hygiene Market includes products such as soaps, shampoos, deodorants, oral care, and skincare products. It is expected to experience growth due to increasing awareness about hygiene and health, as well as a rising middle class with higher disposable incomes. The market is dominated by multinational companies such as Unilever and Procter & Gamble, but there is also a growing demand for local and natural products. The COVID-19 pandemic has also driven an increase in demand for hygiene products, particularly hand sanitizers and disinfectants
The Saudi Arabia body care and personal hygiene market report provide details of market share, new developments, and the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, products approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an analyst brief. Our team will help you create a revenue-impact solution to achieve your desired goal.
Saudi Arabia body care and personal hygiene market are expected to gain significant growth in the forecast period of 2023 to 2030. Data Bridge Market Research analyses that the market is growing with a CAGR of 4.0% in the forecast period of 2023 to 2030 and is expected to reach USD 1,727.84 Million by 2030. The major factor driving the growth of Saudi Arabia body care and personal hygiene is the rising personal hygiene adoption patterns, which has resulted in increased use of body care and personal hygiene products.
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Saudi Arabia Body Care and Persona Hygiene Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:
Drivers
- Surge in epidemic or pandemic outbreaks or diseases
During the pandemic, the personal hygiene market saw a boom. There was high demand for hygiene products such as shower and bathing products, among others. After the COVID-19 pandemic came to an end in 2022, the body care and personal hygiene products industry became more aware of how important personal hygiene is. This helped many manufacturers and enterprises in the body care and personal hygiene market to enter new opportunity pockets.
- Fast-expanding healthcare infrastructure
The country has invested in health clusters across the Kingdom, which has increased the number of internationally accredited hospitals and doubled the number of primary healthcare visits per capita from two to four and expanding digital healthcare innovation. Therefore, fast expanding and rapidly developing medical and healthcare infrastructure in the country is expected to drive the growth of body care and personal hygiene products in the Saudi Arabia market.
- Introduction of organic, chemical-free and halal personal care products
In Saudi Arabia, middle-aged people witness aging anxiety and seek natural or herbal ingredient-based products. This trend is boosting the demand for natural, anti-aging care products in the country. Consumer awareness about the harmful effects of certain compounds, such as paraben, aluminum, and deodorants, which is also increasing in body care and personal care products. With the strong presence of the young population in Saudi Arabia, the demand for facial care products from various brands has risen, boosting the market.
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Saudi Arabia Body Care and Personal Hygiene Market Scope
Product
- HAND WASH
- BODY WASH
- BAR SOAP
- TALCUM POWDER
- HAND SANITIZER
Distribution Channels
- SUPERMARKETS/HYPERMARKETS
- E-COMMERCE
- SPECIALTY STORES
- PHARMACIES
- GOVERNMENT TENDERS
- OTHERS
End-User
- Women
- Men
- Kids
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