Rising awareness about the health benefits of yerba mate is
an important driver for the Middle
East and Africa yerba mate market. Technological advancements in the market
and a rise in demand in the beauty and healthcare industry are expected to
propel the Middle East and Africa yerba mate market growth.
Market Definition
Yerba mate refers to an herbal tea made from a plant known
as Ilex paraguariensis. The twigs and leaves of yerba mate plant are dried,
usually over a fire, and then it is put into hot water to prepare herbal tea.
This tea can be served both hot or cold. Commonly known as mate, this beverage
is very popular in several countries in Latin America, Brazil, Paraguay,
Argentina, and Uruguay. Yerba mate is a stimulant and contains caffeine.
This beverage can also infuse various flavors, such as grapefruit, pomegranate,
and others. Different flavors make it a popular choice for many consumers.
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Yerba Mate Market Dynamics
This section deals with understanding the market drivers,
opportunities, restraints, and challenges. All of this is discussed in detail
as below:
Drivers
Rising awareness about health benefits of yerba mate
Nowadays, consumers are seeking new types of tea &
beverages to satisfy their taste buds and health needs. Drinking tea continues
to be extremely relevant, across consumer groups. Yerba mate has many health
advantages, including high antioxidants and minerals, boosting energy and
improving mental focus, weight loss and belly fat reduction, enhancing immune
function, and lowering blood sugar levels.
In 2021, China imported almost 100,000 kg of yerba, 89,000
kg of which came from Argentina, according to data from 'China's General Administration
of Customs. Due to its nutritional benefits and several consumption options,
yerba mate is consumed by thousands of individuals in various nations across
the world. Yerba mate can be consumed as a plant-based, energy drink, and
wellness beverage, propelling the market in the forecast period.
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Technological advancements in the market
Yerba mate market is growing rapidly worldwide, owing to
increased health awareness and increased demand for healthy and nutritional
products. The market players in yerba are constantly working towards new
technology and product launches in the market. The launch of new technology and
research help cultivate and process yerba mate to satisfy the preference of
different consumers in the market. Technological advancements help in product
launches, market understanding, trends analysis, and many more beneficial
accepts which help industry experts expand. An important part of the launch
plan is quickly validating the product and its benefits.
This is done by using the Net Promoter Score (NPS) which is
used to measure the overall relationship the customer has with an organization.
And Customer Satisfaction Score (CSAT) measures customer satisfaction with
regards to a product or service in this way, manufacturers consistently create
the new launch strategies, which helps the company grow. Much research studies
are conducted in the field of yerba mate in recent years, which will ultimately
boost the market growth.
Opportunities
- Introduction
of new flavors
Yerba mate companies are increasingly adding new and exotic
flavors to their products as consumers seek various beverages. The younger
generation desires more experimental drinks. Many companies seek to provide
products that satisfy the ever-growing consumer demand for healthy, convenient
and non-alcoholic options such as ready-to-drink (RTD) tea, coffee,
and energy drinks. These rapid innovations led to an increase in the
non-alcoholic drinks market.
Consumers are becoming more inclined toward new
combinations, increasing the demand for yerba mate drinks. Customers are
looking for unique flavors, regional variations on ethnic taste, or mixing with
familiar flavours that could provide a multi-sensory and flavorful experience.
Sports and energy drinks are expanding into the market. In addition, consumers
are shifting towards organic drinks that do not contain chemical ingredients
and give them more nutrition and health benefits.
Restraints/Challenges
- Difficulty
in the cultivation of yerba mate
Variations in temperature and precipitation directly impact
the quantity and quality of yerba mate production and indirectly impact the
scheduling of important farm operations and the economic effects of pests,
weeds, and diseases. Adverse weather conditions also hamper the supply chain
and transportation of yerba mate. Furthermore, Yerba mate production is a
process that may take at least 5 years from seed to drink.
It's tested, controlled, and requires great skill and
precision. Each step of Yerba mate from cultivation to processing and packaging
require specific conditions that are difficult to fulfil. Thus, difficulty in
cultivation challenge farmers and create raw material fluctuations for
businesses, ultimately hampering the market growth.
Yerba Mate Market Scope
The yerba mate market is segmented based on type, form,
product type, nature, application, and distribution channel. The growth amongst
these segments will help you analyze major growth segments in the industries
and provide the users with a valuable market overview and market insights to
make strategic decisions to identify core market applications.
Type
- Argentinian
yerba mate
- Paraguayan
yerba mate
- Uruguayan
yerba mate
- Brazilian
yerba mate
- others
Form
- Powder
- Concentrate
- Extracts
- loose
leaf
- others
Product Type
- Regular
- Freeze
Dried
Nature
- Organic
- Conventional
Application
- Food
- Confectionery
- Bakery
Products
- Dairy
Products
- Dietary
Supplements
- Personal
Care
Distribution Channel
- Direct
- Indirect
Yerba Mate Market Regional Analysis/Insights
The yerba mate market are analyzed, and market size insights
and trends are provided based on as referenced above.
The countries covered in the yerba mate market report are
the South Africa, Saudi Arabia, UAE, Kuwait, and rest of the Middle East and Africa.
In Middle East and Africa, South Africa is expected to
dominate the yerba mate market due to the due to rising popularity of yerba
mate as a social drink and growing demand for new variety of food ingredients
and flavors.
Competitive Landscape and Yerba Mate Market Share
Analysis
Some of the major players operating in the yerba mate market
are Herboflora, Vita Forte Inc., Darka Company s.r.o., ESTABLECIMIENTO LAS
MARIAS, LA MISSION MILLS ESTABLISHMENT, Lauro Raatz SA, Triunfo do Brasil, Mate
Factor and EOCTEAS among others.
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